First impressions are critically important, and if ‘the first bite is taken with the eye’, then regardless of how amazing, unique, or delicious your product - the packaging will need to work hard to convey that quality in order to succeed in the food and drink market.
Packaging will often be the first point of contact a customer has with you and your goods, and when it’s viewed on a crowded shelf or market stall- it needs to sing, entice and engage instantly.
Our Process Includes:
Discovery Call
By listening to your story – from the beginning to end - we uncover what makes you stand apart, then creatively position your brand. We can help you create a compelling story behind your product . . . one that communicates quality and instantly connects customers to your brand.
Design
Here we use our creative expertise, craftsmanship and imaginative design; putting our clients at the heart of the story, encompassing their ethos and developing visual brand assets. We’ll keep you in the loop with regular check-ins, bringing your vision to life – sometimes in unanticipated ways! Our creations are always bespoke to our clients and often involve specifically developed marques and typefaces.
Refining
Maintaining close client contact throughout the process, having regular meetings & feedback keeps everything on track. Our main aim is to deliver exciting, unique designs and packaging that grab the attention of prospective customers and investors, making your product totally irresistible and becoming the envy of your competitors.
Final Touches
As part of our offering we are also able to work directly with printers in the prototyping and testing phases. This ensures the work meets our standards as well as your vision. In many cases these are luxury items so we will take great care in choosing the appropriate materials, stocks and finishes - ensuring every detail is correct and exceeds expectations. We get as much of a thrill seeing your product displayed as you do! We want to make sure that everything is perfect, from embossing to accents to closures. True quality is in the detailing.
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