Peterston Tea
One of the first commercial tea farms in the UK producing 100% single estate tea.
Project Scope
Brand Identity
Packaging
Art Direction
Welsh Tea that is grown in Wales and made in Wales – Peterston Tea produces 100% single-estate tea that is completely unique – rich in diversity and aromas, full of character and depth of flavour. The company is rooted in family and nature – bringing to life all of the artisanal elements of its farm-to-table story. Peterston Tea is now looking to expand its range to include an array of premium aged Kombucha drinks, along with its prestigious, award-winning, Welsh black tea.
We were approached to design their brand and packaging and help bring their product to market and are now looking to help elevate this premium brand to become a nationally recognised one that has strong values and a passion for promoting biodiversity.
Our modern, minimalist, and confident design celebrates Peterson Tea’s enchanting flavours and close relationship with nature. The ‘PT’ icon is shown emerging from the ground, echoed by the landscape horizon line and reflecting the journey from seed to plant which makes Peterston Tea so unique.
Our design choices were driven by a desire to reflect the brand’s premium quality. We have paid close attention to every detail; using a quality, uncoated paper stock to emphasise the tactile nature of the blind embossed pattern; bright colours to reflect the fresh ingredients. We used a combination of silver foil, high gloss varnish and ink in order to heighten a sense of quality and to maximise visual impact and strong shelf standout. We created a flexible packaging solution which allows them to consistently and easily update the seasonal ranges on offer.
